Privacy Policy

Last updated: May 2026

Jolly Hollys respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use and protect your information when you visit our website, contact us, request a quote or book transport with us.

Jolly Hollys is a Liverpool based airport transfer and group travel service covering Liverpool and the North West.

1. Who we are

Business name: Jolly Hollys

For the purpose of UK data protection law, Jolly Hollys is responsible for the personal information we collect and use.

2. What information we collect

We may collect the following information when you contact us, request a quote or make a booking:

  • Name

  • Phone number

  • Email address

  • Pickup location

  • Drop off location

  • Travel date and time

  • Passenger numbers

  • Return journey details

  • Luggage or special requirements

  • Messages sent through our website, WhatsApp, email, Facebook or Instagram

  • Payment details, where relevant

We may also collect basic website information such as your IP address, device type, browser type and how you use our website.

3. How we collect your information

We collect information when you:

  • Fill in a quote or contact form

  • Contact us by phone, WhatsApp, email or social media

  • Make a booking

  • Leave a review

  • Visit or use our website

4. How we use your information

We use your information to:

  • Respond to enquiries

  • Provide quotes

  • Arrange and manage bookings

  • Contact you about your journey

  • Confirm pickup and drop off details

  • Provide customer service

  • Improve our website and services

  • Keep business records

  • Comply with legal, tax or insurance requirements

We do not sell your personal information.

5. Our lawful basis for using your information

We use your personal information under the following lawful bases:

Contract: to provide quotes, bookings and transport services you request.

Legitimate interests: to respond to enquiries, manage our business, improve our services and communicate with customers.

Legal obligation: where we need to keep records for tax, accounting, insurance or legal reasons.

Consent: where you have agreed to receive marketing updates or special offers.

The ICO says privacy information should explain why personal data is being used, how long it is kept and who it is shared with. It also says privacy notices should be easy to read and easy to access.

6. Who we share your information with

We may share your information with:

  • Drivers or transport partners who need the details to complete your booking

  • Payment providers

  • Website hosting providers

  • Email or messaging providers

  • Accountants or professional advisers

  • Legal, insurance or regulatory bodies where required

We only share the information needed to provide the service or meet legal requirements.

7. How long we keep your information

We only keep your personal information for as long as necessary.

Enquiry and booking information may be kept for up to 6 years for business, tax, insurance and legal record purposes.

Marketing information is kept until you unsubscribe or ask us to remove it.

Website analytics data may be kept for a shorter period depending on the tools used.

The ICO says businesses should tell people how long personal data will be kept, or explain the criteria used to decide the retention period.

8. Marketing

We may contact you with updates, offers or service information if you have agreed to receive them or if you are an existing customer and the law allows us to do so.

You can opt out of marketing at any time by contacting us.

We will not sell your details to other companies for marketing.

9. Cookies and website tracking

Our website may use cookies and similar technologies to:

  • Make the website work properly

  • Understand how visitors use the website

  • Improve performance

  • Help with advertising or tracking enquiries

Where cookies are not strictly necessary, we will ask for your consent where required.

The ICO says website visitors should be told when cookies are used and what they do. If cookies are not strictly necessary, users normally need to agree to them.

10. How we protect your information

We take reasonable steps to protect your personal information from loss, misuse, unauthorised access or disclosure.

This includes using secure systems, limiting access to personal information and keeping records only where needed.

11. Your rights

Under UK data protection law, you may have the right to:

  • Access the personal information we hold about you

  • Ask us to correct inaccurate information

  • Ask us to delete your information

  • Ask us to restrict how we use your information

  • Object to how we use your information

  • Ask for your information to be transferred

  • Withdraw consent where we rely on consent

The ICO explains that privacy notices should tell people about their rights, including access, rectification, erasure, restriction, objection and data portability.

To exercise your rights, contact us using the details above.

12. Complaints

If you are unhappy with how we use your information, please contact us first so we can try to resolve the issue.

You also have the right to complain to the Information Commissioner’s Office, which is the UK regulator for data protection.

Website: ico.org.uk

13. Changes to this Privacy Policy

We may update this Privacy Policy from time to time.

The latest version will always be available on our website.